Will you be my Valentine?
“Will you be my valentine?” This question is by far the most expensive question many of us will ask this year. Some sources estimate that the average Valentine’s Day gift or expense will cost approximately $200. In 2020, Valentine’s Day spending in the U.S. totaled more than $20 billion, and we are expected to top that amount in 2021. Why do we spend more (or nearly as much) on Valentine’s Day than we spend on Christmas in many cases?